Redesign of Walker’s Monster Munch by Perspective Branding
US based design agency Perspective Branding redesigned the Walker’s packaging on order of the British company Walker’s Snack Foods.
Challenge
Modernize an iconic line of snack food brands, making them more relevant to modern consumers. The design system also needs to link the brands to each other, to Walker’s, and to Walker’s new health and wellness effort.
Solutions
The Solutions combines a refreshing of all the major pack elements including: new identity system capitalizing on the unique product shapes, updated product photography and new package backgrounds.
A new line of 3D Monsters were also created for Monster Munch. The design system utilized a red bar to conect the brands to each other, to Walker’s and to Walker’s new health and wellness effort ‘story’, contextualizing his activity of pursuit of the Cheetos and having fun trying to get them.