Eco-friendly bottles for Lipton Iced Tea
29 January 2009 | By Popsop Team
Pepsi Lipton Partnership launched a new 500 ml light-weight, environmentally friendly bottle design boasting a 20 percent reduction in plastic for a variety of flavored, non-carbonated brands.
The new light-weight bottle also communicates the message of Pepsi’s non-carbonated brands through more refreshing quality cues. This package builds on the Lipton global equity package initiative that also has resulted in the launch of a sustainable, light-weight, non-carbonated 1 gallon size in the US featuring a first-of-its kind attached flex-grip handle.
The packaging eliminated 20 million pounds of waste.
Popsop.com
Tags: coffee and tea, food, Lipton, PepsiCo, soft drinks
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[...] a quest to reduce plastic, Lipton designed a 500 ml light-weight, eco-friendly bottle for its Iced Tea beverage and as a [...]