Diet Coke and Heidi Klum raise awareness of women’s heart health
For the second straight year, Diet Coke has tapped Heidi Klum as its heart health ambassador in support of The Heart Truth campaign, a national effort sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to educate women about the risks of heart disease.
This year, Diet Coke’s involvement in The Heart Truth will include sponsorship of The Heart Truth’s Red Dress Collection fashion show on February 13th at Fashion Week 2009.
Diet Coke also will debut a targeted print, television and digital advertising campaign featuring Heidi Klum; unveil packaging featuring The Heart Truth’s Red Dress logo; and launch an updated Web site with consumer education about heart health as well as a traveling exhibit.
New this year, Klum is taking on the dual role of jewelry designer and model. She has created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol, encrusted in rubies and diamonds and shaped like an hourglass to remind women it is time to get educated about heart disease, the #1 killer of women in America today. On February 22, 2009, Klum will wear the Diet Coke Red Dress Charm on the Red Carpet at the Academy Awards to help raise awareness for women’s heart health.
Popsop.com
30 January 2009
Tags: Coca-Cola, Diet Coke
Lynn
2 February 2009 22:10
When will this pin be available to purchase and what will the cost be. I would love to add it to my wish list for valentines day.