The Royal Swedish vodka brand

27 January 2009 | By Popsop Team

The Swedish design consultancy Neumeister re-designed the vodka brand Kronvodka by former V&S Vin & Sprit AB.

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“Input: V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, a Swedish vodka brand with a royal heritage dating back to the 18th century.

Output: Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35 and 49.

Outcome: At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.”

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