Nestle Partners with Best Life Program
2 February 2009 | By Popsop Team
Nestle Waters North America signed a two-year agreement with Bob Greene, best-selling author and creator of the Best Life program to promote Nestle Pure Life brand bottled water, the company recently announced.
Under this agreement, Greene will serve as spokesperson for Nestle Pure Life, appear in print and broadcast advertising and online on behalf of the brand’s efforts to encourage families to take small steps in living healthier lifestyles.
Also as part of the multi-year partnership, Nestle Pure Life brand bottled water will receive the Best Life Seal of Approval to help consumers identify the water brand as a healthy and convenient beverage choice.
Designed by Bob, the Best Life seal appears on select grocery products and is intended to help consumers make healthier food and lifestyle decisions.
Popsop.com
Tags: food, Nestle, water
