Single-serve pouch margaritas for USA

2 February 2009 | By Popsop Team

In 2007 DGI Beverage, LLC’s Black Iguana Frozen Rita premixed frozen cocktail in a pouch was introduced regionally near DGI’s Texas headquarters. The margarita-style beverage is now in more than 350 Texas locations and is set to storm other U.S. states this year.
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Black Iguana was introduced to adult consumers as an alternative to beer and wine that is quick and easy to prepare. A glossy, eye-catching pouch package helps to differentiate the drink from competitive products packaged in glass and plastic bottles. Bold and entertaining graphics were designed by Aesbus.

www.packworld.com

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