M2207-M2229 POPSOP Banner

Popsop.com. Global brands. Brand design. Package design. Coca-Cola, Danone, Campbells, Pepsico, Heineken, Cadbury…

Single-serve pouch margaritas for USA

2 February 2009

In 2007 DGI Beverage, LLC’s Black Iguana Frozen Rita premixed frozen cocktail in a pouch was introduced regionally near DGI’s Texas headquarters. The margarita-style beverage is now in more than 350 Texas locations and is set to storm other U.S. states this year.
black-iguana-1
black-iguana-2

Black Iguana was introduced to adult consumers as an alternative to beer and wine that is quick and easy to prepare. A glossy, eye-catching pouch package helps to differentiate the drink from competitive products packaged in glass and plastic bottles. Bold and entertaining graphics were designed by Aesbus.

www.packworld.com

Related posts

  1. Black Iguana Getting International Notice « Black Iguana’s Weblog :

    [...] in the POPSOP directory, which lists the best-known world’s design and branding agencies. CLICK HERE to view the Black Iguana [...]

  2. Aesbus Award-Winning Package Design « Newsroom Blog :

    [...] CLICK HERE to view the Black Iguana article in POPSOP. CLICK HERE to view the international readership version.Black Iguana’s innovative pouch design and super cool branding were also recently featured in an online SPIRITS PACKAGING article on the PackWorld website. CLICK HERE to view the article. Congrats to the Aesbus creative design team for an outstanding job! [...]

Comments

Rambler's Top100