Dangerous sugar
10 February 2009 | By Popsop Team
Apart from tobacco, there are few product that have regulations to warn people about their potential danger.
A student Sybile Arien from Canadian Design School UQAM offered for a packaging class a subtle warning campaign about the danger of overconsumption of refined sugar. In fact, sugar potentially causes a lot more damage and offers very few health benefit.
To enhance that communication, sugar associated diseases were printed in white on the bag making them legible only as the sugar level would lower revealing progressively the words. The faster you consume sugar, the sooner you get informed.
