Wall’s, renowned for authentic sausages, is introducing a new range of savoury pastries.
Having successfully redesigned the Wall’s core sausage range, Kerry Foods briefed Ziggurat Brands to extend the new Wall’s brand architecture onto a wide variety of pastries. The result is a range of 20 variants where the brand architecture maintains the relationship to the core Wall’s range, but the packaging is designed for the impulse sector and clearly shows the product through a clear window.
A coloured landscape depicting an idealised English countryside alludes to the craft and care taken in baking the pastries. The butcher’s traditional ‘brown paper’, also used for the core sausage range, portrays the heritage and authenticity of the brand.
