Pantene goes natural with Nature Fusion
11 February 2009 | By Popsop Team
Procter & Gamble has recenty launched a new Pantene hair care collection called Nature Fusion, and a campaign that touts the collection’s naturally derived nourishing properties.
Nature Fusion, which hits shelves this month, taps into the natural trend while leveraging the brand’s scientific claims. Ads breaking this week highlight the brand’s promise of delivering “softer, shinier and stronger hair.”
One TV spot, via Grey, New York, opens with a former model Padma Lakshmi asking the question: “Think only a salon brand can unlock nature’s power? Well I’ve discovered something new.” The ad then shows a cassia flower engulfed in a honey-golden capsule, representing Pantene merging with nature.
“We think that consumers who enjoy natural ingredients also deserve high quality performance, so we’re thrilled to be able to offer women a hair care collection that actually does what it promises,” Craig Bahner, vp and general manager of P&G North American hair care, said in a statement.
Nature Fusion comes in two varieties: Moisture Balance shampoos and conditioners that are made with ingredients such as cassia, ginger and aloe vera extracts; and Smooth Vitality, which includes bamboo and grapeseed extracts. Both retail for $3.99. A leave-in Fusion Smoothing Creme is also part of the collection and sells for $5.99.
Popsop.com
Tags: hair care, Pantene, personal care, Procter & Gamble
