Newton sneakers packaging #2
11 February 2009 | By Popsop Team
Some time ago we wrote about Newton sneakers sustainable packaging designed by TDA advertising & design.
As TheDieline.com reports, it was not released actually. Ian Anderson from Backbone Media has commented on this:
“The shoebox featured in this story was designed by our advertising agency and submitted to several design competitions. We liked this design but after a lot of research we discovered it is not very sustainable for us to produce or ship the molded pulp shoe boxes.
We learned that not only were the pulp boxes significantly more expensive to make, but they are produced far from the footwear factory and they would dramatically increase overall freight costs because they do not stack in containers, warehouses or retail stores efficiently (as predicted in several comments).
Newton has instead developed a new rectangular shoebox that is produced from 100% post consumer waste and uses soy-based inks. The new packaging is easy to store and ship, it’s lightweight and it’s easy to break down and recycle.”
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[...] credits: Culture Shoq, CtoTheJL, Holesinmysole, PopSop, SneakerNews, another SneakerNews, [...]