Linda McCartney Foods rebranded
25 February 2009 | By Popsop Team
Irving Design has updated branding and packaging for Linda McCartney Foods. The redesign comes just two years after a full revamp by Made Thought.
The tagline ‘Food to come home to’ was created by Paul McCartney, and photography by the McCartneys’ daughter Mary. Irving has also increased the size of the logo, retaining the heart motif, which was drawn by Linda McCartney.
‘The previous packaging was not communicating the benefits of the product or the guideline daily amounts, and had no communications on the front edge of the pack,’ says Irving creative director and founder Julian Roberts.
Previous packaging
Linda McCartney Foods’ parent company, the Hain Celestial Group, appointed Irving last August to rebrand the vegetarian food range and create new packaging for the full range, including a new line also launching this week.
Popsop.com
Tags: food
