Street-style: Harajuku Lovers

25 February 2009 | By Popsop Team

Coty Prestige is preparing to introduce a new fragrance collection from Gwen Stefani, call Harajuku Lovers. The scent quintet will be launched worldwide in October.

coty-harajuku-girls2

The Harajuku Lovers brand, launched in 2005, already incorporates apparel, fashion accessories, bags and stationery. The concept revolves around the eclectic street style of the Tokyo area of and the four Harajuku Girls, Stefani’s Japanese backing dancers. Harajuku itself has become a byword for the style and attitude of the girls who frequent this area of Tokyo, and their original, eye-catching, ‘anything goes’ style.

coty-harajuku-lovers-ad

The five different fragrances will each be presented in different Harajuku ‘doll’ bottles. Each doll has a distinct style and identity. Their names are G, Love, Lil Angel, Music and Baby. Each fragrance is available as a 10ml or 30ml edt. There will also be a five-pack coffret.

www.moodiereport.com

Popsop.com
Tags: