No bake with Dr.Oetker
6 March 2009 | By Popsop Team
International food brand Dr.Oetker have launched their new UK range of No Bake Clusters Mix with innovative packaging through brand consultancy Chilli.
The ‘make yourself’ range has no need for oven baking. Chilli was asked to reflect the fun element in its packaging designs, which should also inspire absolute novices to have a go.
Aimed at appealing to both adults and kids alike, the packaging solution used simple yet vibrant graphics and colours to convey the No Bake message. Hand-written text pointing out the tasty ingredients in the product added to the fun and informal approach.
The pack consists from separate plastic sachets, each containing an element for making the snack, inside a non-recycled card box. The packs are being manufactured in Holland.
