Seagram’s Gin, the number one selling gin in the United States, announces the introduction of the latest new flavor to join it’s popular Twisted Gin family of flavored Gins.

Seagram’s® Grape Twisted Gin™ will hit retail stores and on-premise establishments this March as spring fever kicks in and people are looking to expand their cocktail repertoire:  Seagram’s Grape Twisted Gin joins Raspberry Twisted™, Apple Twisted™, Lime Twisted™ and Orange Twisted® Gin Flavors.

“Flavors play a major role in the spirits category,” said Abegail Domond, Brand Director for Seagram’s Gin, Pernod Ricard USA. “Our flavors have been a tremendous catalyst of growth for the Seagram’s brand since the introduction of Lime Twisted in 1996 and Orange Twisted in 2004.  All of the Twisted Gin flavors have been very successful at bringing new consumers into the franchise by adding a unique “twist” to our mixed drinks approach that appeals to the younger (25 years +) consumer segment.”

Seagram’s Grape Twisted Gin will launch at retail in March, 2009.

Read the full press release here at Pernod Ricard USA