Tuborg has announced a major new on-pack offering consumers the chance to win tickets to some of the biggest festivals this summer, including Glastonbury, Global Gathering, Wireless and Leeds & Reading Festival throughout the summer.
During the course of the on-pack promotion, Tuborg will giveaway 30 pairs of tickets across its extensive portfolio of music properties.
Tuborg has also partnered with Play.com to offer 60,000 free music downloads as runner-up prizes. The promotion represents the largest on-pack for the Tuborg brand, and aims to further link the brand with music in consumers’ minds.
The on-pack is one of many initiatives that Carlsberg UK has planned to support Tuborg over the coming months. The brand is now the largest alcohol sponsor of music, and is involved with hundreds of music events every year.
Read the full article here at Talking Retail