Global brands support WWF’s Earth Hour

19 March 2009 | By Popsop Team

A lot of global companies this year as a part of Sustainabily Awareness announced their support for WWF’s Earth Hour. The Coca-Cola company is one of them.

Coca-Cola Great Britain will support the event, which takes place from 8.30 – 9.30pm on Saturday 28th March 2009. This year, WWF is asking one billion people across the world to switch off their lights for one hour in support of action against climate change.

As a demonstration of its support for Earth Hour, CCGB will switch-off the famous ‘Coca-Cola’ sign at London’s Piccadilly Circus for the whole hour. This will be only the third time since the Second World War that the sign will be switched off.

In addition, CCGB has created a special advert, which launches today, dedicated to Earth Hour which will run on the Piccadilly sign from today. The advert runs for 36 seconds and opens with a multitude of bright lightbulbs floating in outer space. To reinforce the message “Switch off for Earth Hour”, the lightbulbs turn off one by one and the closest bulb then transforms into the Earth. A countdown timer to Earth Hour also helps to build suspense. It’s estimated that 1.2 million people will see the Earth Hour ad whilst on display on the Piccadilly sign.

Another food producing company – the Scandinavian dairy brand Arla Foods supports WWF in a dofferet way. To participate in Earth Hour and to raise awareness in Sweden Arla will sell specially designed milk black packaging with on-pack information about Earth Hour. Design by the Swedish agency Milk.

Popsop.com
Tags: Arla Foods, Coca-Cola, dairy, food, soft drinks