Tropicana teams up with Cool Earth for “Rescue the Rainforest” campaign

24 March 2009 | By Popsop Team

Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere – about as much as all the CO2 emitted by the U.S. every year – and it is accelerating at a rapid pace.1,2.

To help stem the devastation, Tropicana, a division of PepsiCo, has partnered with Cool Earth, an international trust dedicated to protecting the rainforest, to offer consumers the opportunity rescue the rainforest – and it starts with just one carton of orange juice.

Through 2009, specially marked packages of Tropicana Pure Premium and Trop50 products will carry a code that consumers can enter online at www.tropicanarainforest.com.

For each code entered, 100 square feet of rainforest will be saved. Once registered, consumers can enter additional codes with each purchase and increase area of rainforest they have rescued. There is no limit to how many codes a consumer can enter and Web visitors can register individually or as a group.

Through the technology provided by Google Maps, those who register can watch the area of rainforest being saved by Cool Earth grow.

To help rescue the rainforest, or to learn more about Tropicana’s “Rescue the Rainforest” initiative, visit www.tropicanarainforest.com. Tropicana packages carrying the code are: 12-ounce, 64-ounce, 89-ounce and 128-ounce Tropicana Pure Premium orange juice, as well as the 59-ounce package of the new Trop50 orange juice beverage. Codes can be entered online through 12/31/09.

Read the full press release here

Popsop.com
Tags: food, juice, PepsiCo, soft drinks, Tropicana