Anthem repackages Huggies Drynites
25 March 2009 | By Popsop Team
Huggies, owned by Kimberley-Clark, is relaunching its Drynites range, with new packaging by Anthem Worldwide. Aimed at bedwetting children between the ages of five and 15, the Huggies Drynites Pyjama Pants’ new design is intended to help children feel more normal and parents calmer at bedtimes.
Anthem has tried to emphasise that the product users are not alone in bed-wetting by using photographic product shots showing children in pairs.
The consultancy also aimed to show that the Pyjama Pants are a step up from a nappy, avoiding baby-like imagery and graphics.
Popsop.com
Tags: Huggies, Kimberly-Clark, personal care
