Valio: better logo, happier cows
25 March 2009 | By Popsop Team
Originally established as a butter producer in 1905, Valio has grown to produce numerous dairy products. In February, the company has introduced a new identity that will begin to roll out across their product line this month and into 2011.
Old logo
New logo
Valio’s revamped corporate identity was launched beginning March communicating “good feelings, happiness and enjoyable sensations in an even more effective fashion”.
The blue and white colour and the shape of the leaf communicate Finnishness, untarnished nature and Valio’s roots in the countryside. Softer than the present version, the new logo and logotype conveys good feelings and enjoyment.
The logo has changed a number of times over the past hundred years in order to express the company’s essence more precisely and Valio last revamped its corporate identity in the early 1990s. In the 2000s, Valio continues under the ownership of Finnish milk producers.
Old packaging
New packaging
Popsop.com
Tags: dairy, food, Valio
Tytti-Lotta
27 April 2009 12:59 pm
The logo has been designed by a Finnish design agency Tango.