Moet & Chandon unveiled Scarlett Johansson as the first face of champagne at fabulous “TRIBUTE TO CINEMA” event
26 March 2009 | By Popsop Team
Moet & Chandon, the champagne of cinema, last night introduced its highly-anticipated celebrity spokesperson at the brand’s “Tribute to Cinema” gala at the Big Sky studio in London: the effervescent Scarlett Johansson. Always the legendary pioneer, Moet is the very first champagne House to introduce a Hollywood celebrity ambassador as the face of the world’s most loved champagne.
Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie Newton, Joseph Fiennes and Melanie Laurent.
Moet’s “Tribute to Cinema” theme infused every detail of the evening, which was held at London’s Big Sky film studio. British and international celebrities arrived in “red carpet” attire and were elegantly greeted by House President Frederic Cumenal.
Following the Moet red carpet tradition from the international film festivals the House supports, celebrities were then invited to autograph a Moet & Chandon Nebuchadnezzar, which will be auctioned off in direct support of Scarlett’s charity of choice, international aid agency Oxfam and its climate change work.
Upon entering the studio, guests were instantly plunged into an enchanting sensorial cinema experience, an audio and video projection of the most celebratory moments from iconic films. The piece de resistance was the fabulous gilded Moet cork in the center of the studio, symbolizing Moet’s ability to transform the ordinary into the extraordinary. Around 10:30pm, to the delight and surprise of all present, Scarlett Johansson was revealed as the Hollywood face of Moet & Chandon. Frederic Cumenal escorted her into the event from the red carpet, where the guests warmly received her.
Moet and the movies are intrinsically similar, as both share magic with the world and make people dream. Like the movies, Moet is also a powerful and enchanting symbol of celebration, in good times and in these financially difficult times.
“Moet and the movies both tell compelling stories and share authentic emotions with the world,” explained Scarlett Johansson, the Hollywood face of Moet & Chandon. “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!”
“Scarlett Johansson was the obvious choice as our ambassador because she, like Moet, has a magical story to tell and makes people dream”, said Frederic Cumenal, President of Moet & Chandon. “She is a true icon of celebration — refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off”.
In yet another fabulous surprise following the champagne toast, the gilded cork opened, revealing iconic London trendsetter-cum-DJ Jefferson Hack and Paris-born Jerry Bouthier behind turntables, transforming the studio into a glamorous dance floor, where guests celebrated for the rest of the evening.
Moet will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott. The campaign will include print, outdoor and online advertising, featuring Moet and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.
ABOUT MOET & CHANDON
Recognized for its quality and prestige, Moet & Chandon is the champagne of cinema and the reference for fabulous celebration around the world. Founded in 1743, the House continues its legacy of celebration and its mission to share magic with the world through its strong commitment to cinema. Moet has been the official champagne of the Golden Globes for almost two decades, and the exclusive champagne of the 2009 Oscars®. Moet is also a longtime sponsor of the Deauville American Film Festival in France and the San Sebastian Film Festival in Spain. Generations of legendary actors, actresses, producers and directors have celebrated their achievements with Moet & Chandon.
Popsop.com
Tags: champagne, Moet & Chandon
