Holli Molle wins the Award for Design Excellence 2009

Stromme Throndsen Design is a highly reputable Norwegian graphic design agency, specializing in the development of brand strategy and design concepts.

The Norwegian Design Council has recenty recognised the Holli Molle brand development with an Award for Design Excellence 2009. Stromme Throndsen Design was responsible for the brand strategy, name, concept, packaging and visual identity.

The jury’s verdict is as follows:

”The flour bags presented by Holli Molle are a refreshing innovation in a goods segment which is otherwise characterised by little variation in the packaging. This flour clearly stands out on the shelves, which is particularly important for a small producer. This is a bag which can probably be put on display on any kitchen worktop. There is a smart use of colour on the labels, which indicates what type of flour is in the bag and make you want to try other types”.

The design concept with the coloured labels at the top makes a positive contribution to the packaging’s presence as a whole and to its width on the shelf. Holli is updating the image of organic food and is enhancing an otherwise plain bag with its distinctive elegant look. Smart overall design. The packaging makes you want to buy this flour.”

Stromme Throndsen Design has received the Award for Design Excellence 14 times.