Design for an air-dried ham brand
31 March 2009 | By Popsop Team
Sperm Creative agency (by the way, their motto is “born to bring brands to life”) has designed the packaging for a British air-dried ham brand, Oxsprings.
The company asked the consultancy to create new packaging for the brand, in an attempt to emphasise the product’s versatility and strong flavour.
‘People are a bit scared of dried, cured ham, as they are not quite sure of what to do with it,’ says Richard Edgerton, creative director at Sperm Creative. ‘The packaging aims to educate people about what flavours go with the product.’
Minimal text on the front of pack aims to make the packaging look ‘punchy’.
Popsop.com
Tags: food, meat, package design
