Absolut Vodka in Israel has recently launched the new communication campaign “ABSOLUT POP UP AND SERVE MINI BAR” and limited edition packaging. It ‘s a white case for bottle of three different sizes: 750ml, 700ml and 1liter.
“In an Absolut world the party is anywhere especially in the Exit office. With a history of creating extraordinary products and innovating globally renowned new ways in which to package them, ABSOLUT is now launching a stylish new ‘mini bar’ gift set.
When the white architectonical box unfolds, the inside reveals itself as a portable ‘mini bar’ to be filled with garnish and ice, with a classic ABSOLUT VODKA bottle nesting in the middle – intended to make it easier to create the most stylish party anywhere, we’ve tried it in the office in various departments and can definitely say the we partied harder and harder at each new desk we took the party too.”