BrahmaCan for the Hot Summer!

6 April 2009 | By Popsop Team

SUN InBev Russia, business unit of world’s leading brewing company Anheuser-Busch InBev launches the production of Brahma in new vivid package stressing original Brazilian character of the brand.

New Brahma in bright aluminum can with matte coating giving extra tactile sense is launched in Klin and Omsk breweries of SUN InBev. The first shipments to retailers in the biggest Russian cities are starting in the beginning of April.

Unique design of new can has been created specially for Russian market by one of the best European design studious in Amsterdam. It gives an impression that positive and dynamic images portraying the atmosphere of summer outdoor party are embosses by the sun.

And curving lines and bright red and yellow colour spectrum make Brahma can excellent addition to the original bottle of the brand.

“Brahma is not just a brand it is a style of bright and dynamic life, – says Brahma’s brand manager Alexander Prokofiev. – We are glad that with Brahma can our consumer will get handy and original package for the hot meeting with the summer”.

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Tags: alcohol drinks, Anheuser-Busch InBev, beer, Brahma