Martell releases exquisite L’Or de Jean Martell — Ultimate Expression of Perfection

8 April 2009 | By Popsop Team

Martell Cognac, the oldest and one of the most revered of the major Cognac houses, and Pernod Ricard USA announce the release of L’Or de Jean Martell, the culmination of the house style, the product of the unique art of Cognac and the result of the painstaking care and creation of many successive generations of Martell cellar masters.

The exclusive packaging was designed by Dragon Rouge.

Martell L’Or de Jean Martell is the epitome of Martell expertise: a double distillation of the clearest eau-de-vie, a sophisticated combination of the four finest growths — Grand Champagne, Petite Champagne, Fins Bois and Borderies — and a lengthy maturation in fine-grain oak barrels.

martell-cognac-l-or

“L’Or de Jean Martell is truly the ultimate expression of the House of Martell and a testament to Jean Martell whose founding principles are based on the pursuit of perfection,” noted Larry Neuringer, Brand Director of Martell, Pernod Ricard USA. “Martell Cognac has long been linked with the sense of French refinement, and every bottle embodies the experience of unrivalled craftsmen: cellar masters, growers, distillers and coopers all who have handed down their expertise from generation to generation. It is the skill and vision of these craftsmen that has made the House of Martell an icon of French excellence and resulted in the presentation of L’Or de Jean Martell, the ultimate statement of luxury.”

This exquisite Cognac is encased in a tear drop shaped decanter made of Cristal de Sevres* — the finest crystal. Each individual decanter is hand-blown using time-honored skills that combine technical mastery with respect for the delicate material to create curves of elegance that are then embellished with gilded garlands, a subtle allusion to the elegant French classical style.

Martell L’Or de Jean Martell will be available in the United States in very limited quantity (120 bottles) beginning in April 2009. This highly sought after Cognac will carry a suggested retail price of $3,600 per bottle.

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