Naoto Fukasawa: Juice Skin
8 April 2009 | By Popsop Team
Curated by Kenya Hara of the Nippon Design Museum, Tokyo, the exhibition Haptic in 2004 threw the spotlight on to products that awaken our senses. Bringing together architects, fashion designers, product designers, artists, graphics and interior designers (including Shigeru Ban, Jasper Morrison, Matthieu Manche and Kenya Hara himself) Haptic offered us “fruit skin” packaging by Japanese Naoto Fukasawa.
“Materials are not the mother of design,” says product designer Naoto Fukasawa. “Materials and means are the result of thinking how to create a sensuous effect.” For Haptic Fukasawa has created as series of tiny fruit juice packages, which have the feel and look of the fruit they contain. “I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.”
Alongside banana, strawberry and kiwi fruit “juice skins” Naoto Fukasawa also offers a wild card “silken tofu skin” for a carton of soya milk.
Please visit Hara’s NDC website to see more works of a kind.
Popsop.com
Tags: fruites, juice
Smirnoff Caipiroska, una botella «pelable» — Monkeyzen
6 April 2011 01:53 am
[...] de la naturaleza. El diseñador industrial japones Naoto Fukasawa hizo su interesante aporte con un empaque para jugos que no solo simulaba la textura visual, sino que logró imitar superficie irregular de diferentes [...]