PepsiCo unveils Propel’s new enhanced experience

16 April 2009 | By Popsop Team

Bringing a new wave of excitement to the enhanced water category, PepsiCo is re-launching Propel, a low-calorie, nutrient enhanced water beverage designed to help hydrate and nourish the body’s momentum. With just 10 calories per serving , Propel is available in a variety of great-tasting flavors and most contain antioxidants (vitamins C and E) and B vitamins.

propel_logo_bi

In 2009, the brand is modernizing its look, packaging, flavors and portfolio offerings, including adding a new great-tasting blueberry pomegranate flavor to accompany existing grape, kiwi-strawberry, berry and lemon. Propel is also introducing new 500 mL packaging with 33 percent less plastic and 30 percent less label than the previous 500 mL bottle. From an energy saving standpoint, this packaging change is the equivalent of taking 6,800 cars off the road (or eliminating 37,450 metric tons of greenhouse gases) a year.

New packaging

propel_berry_20oz

Old packaging

propel_old_packaging

The brand is also launching two new sub lines with added nutrients: Propel Body and Propel Mind.

To support the ‘09 platform, Propel will launch a fully integrated marketing campaign that celebrates Propel as the perfect enhancement for a streamlined life. The campaign – called “life. propelled. ” – includes television and print advertising, digital communications, retail displays, and grassroots marketing initiatives.

New flavors and packaging are in stores now in 20-oz. and 24-oz. single bottles and 16.9-oz. 6-packs and 16.9-oz. 12-packs at grocery, c-store, mass and drug stores nationwide. Propel will continue to be available in powder form as well.

For more information on Propel , visit nowpropelled.com

Popsop.com
Tags: , ,