Coke Holiday packaging: retrospective

16 April 2009 | By Popsop Team

For Holiday 2007, Coca-Cola asked San Francisco based Hatch Design to create a graphic and iconic holiday campaign, than carry it out across their five largest brands (Coca-Cola Classic, Diet Coke, Coca-Cola Zero, Sprite and Fanta.)

The illustrations they created represent the individual character of each brand ans also work together in a system to communicate the “Give, Live, Love” holiday message.

coke_hol07_lineup

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