Pernod Ricard launches Asian exclusive whisky
22 April 2009 | By Popsop Team
World’s leading liquor supplier Pernod Ricard has launched an Asian exclusive variation of Ballantine’s Scotch whisky. Ballantine’s Championship Blend is a 35yo expression of the brand created by European golfer Graeme McDowell and Ballantine’s master blender Sandy Hyslop.
Only 15 bottles of the whisky have been made and 12 will be available for purchase.
The launch will be supported by a series of travel-retail promotions and competitions across the region until May, spearheaded by the second Ballantine’s Championship golf tournament, which takes place in South Korea on April 23–26. The new product will be on sale at Jeju International airport until the end of April, and travellers at the airport will be encouraged to take part in a putting game to win golf-related prizes.
The Ballantine’s golf bag will be offered to all travellers who buy any Ballantine’s product in Asian duty-free stores in Jeju, Seoul, Hong Kong, Thailand and Singapore. Customers will also be invited to enter a draw to win a golf-themed trip for two to Scotland, where they will have the opportunity to meet Hyslop at the Glenburgie Distillery in Speyside.
Pernod Ricard Asia Duty Free managing director Thibaut de Poutier said: “We feel that Jeju airport’s Championship Blend showcase will provide the ultimate shop window to reinforce the Ballantine’s premium credentials.”
Popsop.com
Tags: alcohol drinks, Ballantine's, Pernod Ricard, whisky
