Tech Brands Make Top 3 in the Millward Brown's 2012 BrandZ Top 100
Millward Brown research agency yesterday published its seventh 2012 BrandZ Top 100, the annual global brands ranking.
23 May 2012
Microsoft's Social Network So.cl Targets Young People
Several months ago Microsoft launched a beta version of a social networking site called So.cl. Now it’s available for all but mainly targets young audience.
23 May 2012
P&G Helps Americans Find the Best Restrooms with the Improved SitOrSquat App for Its Charmin Brand
Charmin, the popular Procter & Gamble’s toilet paper brand has launched its new and improved SitOrSquat: Restroom Finder mobile application.
23 May 2012
Coke Zero Has Unveiled the Battle for Everything Game
To support the upcoming movie Battleship, Coke Zero has rolled out a free online game called Battle for Everything. Initially, the movie was inspired by a game, so Coke used the idea to make a digital...
23 May 2012
Pepsi Canada Brings Back Its Taste Challenge Campaign
The 2012 Pepsi Ultimate Taste Challenge uses innovative technologies to help the company bring it to 1.5-million Canadians nationwide...
22 May 2012
Industry News
Aesop Creates the Story around the Maasai Safari Camp Lewaso
Aesop, the brand storytelling agency, has plotted the complete brand story, created identity and collaterals for Lewaso Cottages, a new safari camp owned and operated entirely by the local Maasai people.
23 May 2012
Opinion
The Top Five Print Innovations for Packaging
Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
21 May 2012
Shopify Has Researched How Pinterest Drives Sales
Shopify, one of the most popular platforms that supplies the e-commerce tools to 25,000 online stores, has conducted a research to unveil the most commercially-driven social platform. The research showed that Pinterest users not only buy the products they pin, but spend more on...
22 May 2012
Red Bull's Beat Suite Tweets App Transforms Written Phrases into Music
Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the...
22 May 2012
Nike Football Introducing the ‘My Time is Now’ Campaign
On the threshold of Euro 2012, Nike’s Football division has launched a new campaign called ‘My Time is Now.’ ‘Don’t tell me I have potential’ says the slogan of the campaign that features a global roster of the world’s best players and targets young ambitious...
22 May 2012
Unilever Lets Men Feel a “Superhero” with a New Variant for Its Rexona Men Brand in Latin America
New Rexona (Sure in the UK) Men Superhero, inspired by American schoolboy cartoon characters such as Superman, Spiderman and Captain America, is launching on the Latin American market.
22 May 2012
Events
Museum of Brands Opens a New 'Jubilee, Jubilee' Exhibition
To celebrate The Queen’s Diamond Jubilee in 2012, the Museum of Brands exhibition ‘Jubilee, Jubilee’ will showcase souvenirs and commemorative products made to mark the royal jubilees of the past. Mementoes of Queen Victoria’s Diamond Jubilee of 1897, George V’s...
16 May 2012
Trends Overview
4 Major Ways Mobile Will Change Our Lives
The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations. The best place to learn...
3 April 2012
Most Viewed
Ernesto Illy Espresso Coffee Quality Award: 2 Decades of Celebrating Brazilian Coffee Producers
Over the last week, illy has been giving and receiving awards. On March 19, the coffee brand announced the names of Ernesto Illy Espresso Coffee Quality Award winners—the award designed to celebrate the hard work and commitment to quality of Brazilian espresso...
22 March 2011
Tablet vs PC: Battle for Consumer Has Started
In the last quarter to April 2011, the global shipments of PCs dropped by 3.2%, according to the stats provided by research firm IDC. This trend contradicts to the market performance expectations since the fixed-line Internet connection is becoming more and more popular. According...
19 May 2011
Magnum Ice Cream Makes a Red-Carpet Arrival in U.S. Market
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut...
21 March 2011
Burn Ignites Global Partnership with DJ David Guetta
burn announced a global marketing partnership with Grammy Award-winning artist, producer and DJ, David Guetta. The drink, now available in more than 80 countries, chose to align with Guetta, who represents a movement that embodies ambition, self-expression, tireless...
1 April 2011
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