Mercedes-Benz USA runs an Instagram-based contest to promote CLA among Millenials
Heineken U.S. turns karaoke fans into public stars in the Carol Karaoke holiday experiment
Lufthansa entices Swedes to change their names to “Klaus-Heidi” in return of a new life in Berlin
Diageo introduces bone conduction technology for Johnnie Walker’s “Boldest Glass”
Unilever, BT Group, Coca-Cola, Marks & Spencer and Carlsberg have found a new online media on sustainable living—Collectively.org
Is it time for brands to get real?