Nike encourages Londoners to explore the city on foot with the NikeFuel Map
Mayor Boris Johnson promotes London as the home of menswear
Dell takes selfie culture to the next level as part of the “Learning Meets Doing” campaign
Hermès “sportifies” the equestrian world with Flâneur d'Hermès bicycles
Apple, Cadbury and Walkers named the best storytelling brands in the U.K.
Apple previews NFC-enabled mobile payment system Pay in the U.S.