Only 20% of brands make a significant effect on people’s well-being, Havas Media’s Meaningful Brands study finds
Burger King reducing fat content by 40% in their Satisfries in the U.S.
Honest branding for a good cause: bluemarlin designs identity for Forces Sauces
IKEA enhances its 2014 Catalog with an AR app to let customers preview furniture in their home
Fashion designer A. Sauvage creates an in-trousers charging spot for Nokia Lumia
Driving up seductive brand desirability in luxury