Figures on co-creation: 90% of brand executives approve it, but only 12% of Internet users get involved
Mountain Dew and Robert Rodriguez seeking for “passionate” video content
Apple celebrates off-beat, meaningful ways of using iPad Air in the “Your Verse” ad
Starbucks to feature an original crowd-sourced artwork on its reusable plastic cups
Leo Messi and Serena Williams stand for accessible education for all children in “1 in 11” fundraising campaign
We’re loving it for 40 years: McDonald’s celebrates anniversary in the U.K.