Figures on co-creation: 90% of brand executives approve it, but only 12% of Internet users get involved
Reebok releases a promotional food product, packaged bacon stripes, in the U.S.
Honda launches the H2O water brand
Coca-Cola unveils a sommelier contour glass for tasting Coke
Oreo promotes its mini versions with two videos, inspired by Dr. Seuss and disco culture
Unilever gives a chance to sustainability-focused startups at ad:tech conference: 21-22 October, London