Just 28% of brands considered meaningful by global consumers, Havas Media finds
Slacktivism: an illusion of a good behaviour or the first step towards real help?
Nielsen studies shoppers in 58 countries to find similarities and differences in their purchasing habits and values
LEGO starts producing watches for adults, sticking to its “building brick” visual tradition
Best brand storytellers: UK insight 2014
John Lewis marks its 150th anniversary with a campaign that unites past and present