Four newest post-demographic trends versus conventional demographic models
Cause-driven social strategy is more effective than brand-story strategy, Warc’s “Seriously Social” report 2014 suggests
So you want to be a lifestyle brand?
Coca-Cola UK rolling out a new chapter in the “Share a Coke” story, adding 1000 new names
How consumers' age affects what they share on social media (Infographic)
Carat voted most trusted media agency, and Google—most liked media brand