Figures on co-creation: 90% of brand executives approve it, but only 12% of Internet users get involved
Apple previews NFC-enabled mobile payment system Pay in the U.S.
Kleenex will warn Americans about flu and cold outbreaks with an online predicting tool Achoo
Hyundai rolling out the “Inspiration—What Inspires You?” bizarre video series
Airbnb rolling out the Shared City program in Portland, USA
Coke Zero’ Sweater Generator lets US consumers create their own offbeat Christmas jumpers