Lexus Eco Challenge calls U.S. middle and high school students to design solutions to environmental issues
Faris Abouhamad and Michael Lee, IAA: “The advertising industry has become more of a knowledge driver, a driver of information and employment”
2015: a new age of publishing
New Campari “Mythology Mixology” calendar fronted by Eva Green
Burger King reducing fat content by 40% in their Satisfries in the U.S.
Effective titles: means of successful publication