So you want to be a lifestyle brand?
Electrolux presents the “second world’s piece of art” created by a home appliance, a washer
Converse and Maison Martin Margiela designed scratch-off sneakers that “reveal” their multi-colored nature over time
How brands can stay safe on the naming minefield
Seymourpowell and Elmwood redesign AXE(Lynx)’s games-inspired packaging*
Leo Burnett and Norton Mobile have demonstrated the importance of protecting your smartphone and personal data on it