The end of the third person pronouns in branding
NYT illustrator Brian Rea and musicians 'Noah and the Whale' help promote educational charity "Building Tomorrow"
So you want to be a lifestyle brand?
Greenpeace asks international engineers and designers to create water pumps for Indian farmers
Apple, Google and Microsoft named top 3 brand leaders in 2014 by Davis Brand Capital
McDonald’s UK tugs at heartstrings in a new effort, focusing on things that “matter to people”