Family model foresights: demographic shift by 2030 will define future of brands
Mobile “webrooming” overcomes “showrooming” by up to 14% in the US in 2014, new global GfK’s study FutureBuy reveals
Branding the high street
Doritos to test three new flavors in “mystery packaging” in the U.S.
Branded content with purpose: Coca-Cola unveils environmental documentary “Pact with the planet”
AKQA-developed Vine mosaic for Kenneth Cole hits the New York Fashion Week