Brave, Mother and Wieden + Kennedy London rebrand “feminism” for Elle UK
Bacardi puts the game above work and possessions in the Untameable Fans efforts
Chinese customers show the most enthusiasm about smartwatches, German—the least, GfK survey reveals
Peugeot will plant trees in Brazilian rain forest ahead of FIFA World Cup
Apple previews NFC-enabled mobile payment system Pay in the U.S.
Apple, Aston Martin and Nike voted the top three coolest brands in the U.K.