Cause-driven social strategy is more effective than brand-story strategy, Warc’s “Seriously Social” report 2014 suggests
Memorable straplines increase brand awareness, CBS Outdoor’s ‘150 Brands’ gaming experiment proves
Skype teams up with Victoria Beckham to show the influence of Skype on business
H&M previews the first denim collection made of recycled fabrics by 20%
What Colors Do You Eat?
Microsoft, Disney, Google and BMW named the most reputable sustainable companies