Apple, Cadbury and Walkers named the best storytelling brands in the U.K.
Chanel creates web-based planetarium to promote J12 Moonphase wristwatch
The pursuit of “ownable”
Moët & Chandon rewards its fans for the most memorable moments shared in image-based social media
Samsung develops mobile app that contributes unused processing power to scientific researches
Estee Lauder explores nightly beauty rituals with the help of the global community