Вернуться к стандартному виду
Sustainable Brands Conference 2012
  • Pete Hollingsworth

    Managing Creative Director, Consumer Department,
    FutureBrand, London

    Pete joined FutureBrand in January 2010 to spearhead the consumer packaging division. He offers a strategic, creative and design led way of thinking.

    Previously a partner at Vibrandt1HQ he creatively led accounts such as Unilever, Premier Foods, Allied Bakeries and Mundipharma.

    Pete has 25 years of brand design and innovation agency experience. Previously he was Managing Creative Director at Parker Williams, Managing Creative Director at Enterprise IG, Managing Director of Brown KSDP (Added Value Group), Coley Porter Bell as Creative Director, Michael Peters Plc as Design Director NPD, Craton Lodge and Knight as Design Director and Interbrand (Newell and Sorrell) as a Designer.

    Pete has a BA with honours degree in Industrial Design, as well as awards, among them International Design Effectiveness Awards.

Articles

  • Designers Need To Come To Their Senses

    By Pete Hollingsworth, Managing Creative Director at FutureBrandIn these days of saturated markets, how can brands increase their market share and create greater brand loyalty? Appealing to multi senses and moving packaging from a 2 dimensional proposition to a 5D multi sensorial one...

More...

Our Partners

Catils

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

Subscribe to rss by email

Enter your email address:

Subscribe to our newsletter

Rambler's Top100