Managing Creative Director, Consumer Department,
FutureBrand, London
Pete joined FutureBrand in January 2010 to spearhead the consumer packaging division. He offers a strategic, creative and design led way of thinking.
Previously a partner at Vibrandt1HQ he creatively led accounts such as Unilever, Premier Foods, Allied Bakeries and Mundipharma.
Pete has 25 years of brand design and innovation agency experience. Previously he was Managing Creative Director at Parker Williams, Managing Creative Director at Enterprise IG, Managing Director of Brown KSDP (Added Value Group), Coley Porter Bell as Creative Director, Michael Peters Plc as Design Director NPD, Craton Lodge and Knight as Design Director and Interbrand (Newell and Sorrell) as a Designer.
Pete has a BA with honours degree in Industrial Design, as well as awards, among them International Design Effectiveness Awards.
By Pete Hollingsworth, Managing Creative Director at FutureBrandIn these days of saturated markets, how can brands increase their market share and create greater brand loyalty? Appealing to multi senses and moving packaging from a 2 dimensional proposition to a 5D multi sensorial one...
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

