Pete joined FutureBrand in January 2010 to spearhead the consumer packaging division. He offers a strategic, creative and design led way of thinking.
Previously a partner at Vibrandt1HQ he creatively led accounts such as Unilever, Premier Foods, Allied Bakeries and Mundipharma.
Pete has 25 years of brand design and innovation agency experience. Previously he was Managing Creative Director at Parker Williams, Managing Creative Director at Enterprise IG, Managing Director of Brown KSDP (Added Value Group), Coley Porter Bell as Creative Director, Michael Peters Plc as Design Director NPD, Craton Lodge and Knight as Design Director and Interbrand (Newell and Sorrell) as a Designer.
Pete has a BA with honours degree in Industrial Design, as well as awards, among them International Design Effectiveness Awards.