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Sustainable Brands Conference 2012
  • Steve Irvine

    Creative Director,
    LFH, London

    As Creative Director, Steve oversees every creative project at LFH.

    With over nineteen years’ experience in branded packaging design, Steve has a wealth of experience working on major global, pan-European and UK brands. He has designed creative solutions for major FMCG brands including Tropicana, Quaker Oats, Terry’s Chocolate Orange, Heinz and Abba Seafood. He has also led several major global redesign projects including Numico, Nurofen and Nurofen Kids, BP-TNK Lubricants and Whyte & Mackay.

    He even had a hand in putting the puppy on Andrex toilet tissue!

    LFH, established in 1993, is an independent branded packaging consultancy. LFH provides real and measurable expertise in its core disciplines of strategy, graphic design, structural/3D design and implementation. Based in London and Brussels, the agency works across a broad range of FMCG sectors throughout Europe - from premium drinks to household cleaners.

    Clients include Carlsberg, William Grant and Sons, The Coca-Cola Company, Unilever, GSK, Baltic Beverage Holdings and The Orkla Group (Scandinavia).

Articles

  • Sustainability in the Premium Sector

    Whilst it is expected that commodity brands are busy improving their sustainable credentials it is often not so apparent that premium brands are also doing their bit for the environment.

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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