Creative Director,
LFH, London
As Creative Director, Steve oversees every creative project at LFH.
With over nineteen years’ experience in branded packaging design, Steve has a wealth of experience working on major global, pan-European and UK brands. He has designed creative solutions for major FMCG brands including Tropicana, Quaker Oats, Terry’s Chocolate Orange, Heinz and Abba Seafood. He has also led several major global redesign projects including Numico, Nurofen and Nurofen Kids, BP-TNK Lubricants and Whyte & Mackay.
He even had a hand in putting the puppy on Andrex toilet tissue!
LFH, established in 1993, is an independent branded packaging consultancy. LFH provides real and measurable expertise in its core disciplines of strategy, graphic design, structural/3D design and implementation. Based in London and Brussels, the agency works across a broad range of FMCG sectors throughout Europe - from premium drinks to household cleaners.
Clients include Carlsberg, William Grant and Sons, The Coca-Cola Company, Unilever, GSK, Baltic Beverage Holdings and The Orkla Group (Scandinavia).
Whilst it is expected that commodity brands are busy improving their sustainable credentials it is often not so apparent that premium brands are also doing their bit for the environment.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

