The artists and producers from bicoastal U.S. directing collective Brand New School are very proud to announce the debut of their latest project work, a cross-media campaign for Jack Daniel’s Tennessee Whiskey. Conceived and managed by top brand executives with the creative and account teams at the Boston offices of advertising agency Arnold Worldwide and Louisville based Brown-Forman Corporation, the «Label Story» campaign features cinema/broadcast spots and arena executions for exhibition at select major sporting events, all of which were created by Brand New School.