This autumn Ogilvy Group Russia launched an intergrated ad campaign for a sweet Kraft Food’s brand Milka on the Russian market. The concept is based on idea that a little piece of chocolate (Milka, of course) brings you to an ideal world of Alpine Mountains.
Author: Popsop Staff
A total of 4020 entries from 35 countries will be competing at this year’s three-day Eurobest Festival, which kicks off next week in Amsterdam. Eurobest is the largest and sole awards that celebrate creative excellence in European advertising and communications with all entries having been exclusively implemented in Europe.
Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).